Animation | Illustration | Art Direction
Animation | Illustration | Art Direction
I created the logo and brand identity for The Valley Girl Hiking Club, a free community hiking group that brings people together to explore trails throughout the Los Angeles area. The identity balances a fun, approachable personality with an adventurous spirit, creating a brand that feels welcoming to hikers of all experience levels.
Club merchandise was designed not only to build community, but also to give back. Proceeds from merchandise sales support Aetna Street Solidarity, a grassroots organization serving the unhoused community in the San Fernando Valley, allowing the brand to connect outdoor recreation with local impact. You can buy merch here: https://valleygirlhikingclub.creator-spring.com/