Animation | Illustration | Art Direction
Animation | Illustration | Art Direction
At Skechers, I created high-impact motion graphics for social media campaigns designed to stop the scroll and showcase new footwear in a bold, energetic way. I art directed each piece from concept through final delivery, using AI tools like Flora and Runway alongside After Effects, Premiere Pro, and traditional motion design techniques to develop eye-catching visuals. I animated the assets, edited the final reels in Premiere, or handled both. The focus was always on creating vibrant, fast-paced content that highlighted the shoes in the best possible light, captured attention quickly, and drove engagement across social platforms.