Animation | Illustration | Art Direction
Animation | Illustration | Art Direction
At Skechers, I worked in the social advertising department creating motion graphics for social media ads, but was tasked with adapting these designs for in-store video screens at newly redesigned and opening stores. The challenge was translating small-scale animations to large, architectural displays while maintaining impact and visibility, with a tight deadline for a flagship store’s grand opening. I collaborated with a third-party interior design firm, pre-visualized the animations using a 3D template, and simplified the designs for the larger space. The store opened on time with the motion graphics fully implemented, creating a visually engaging environment that enhanced the customer experience, and the executives were highly satisfied with the result.
